À propos de moi
Un profil diversifié avec des qualités et des forces personnelles éprouvées
Je m'appelle Mauro Barra (il/elle), une personne de ce monde avec des origines diverses, née au Venezuela, un pays d'une immense beauté naturelle, avec des gens métissés et charmants. Je suis le fils de deux Italiens qui ont traversé l'océan très jeunes pour émigrer au Venezuela avec la conviction d'un avenir meilleur. Aujourd'hui, ils aiment manger des "arepas" et danser la salsa et le merengue. Depuis 2012, je vis fièrement au Québec, Canada, le pays du respect et de la diversité, connu pour son hockey, son sirop d'érable, ses festivals et événements d'été, la deuxième plus grande communauté francophone du monde, ses hivers froids mais ses gens chaleureux.
Avec des études en informatique et en marketing, je me considère comme un apprenant permanent avoué, doté d'une agilité d'apprentissage prouvée, et comme une personne créative, innovante et curieuse. Je suis fier d'avoir été témoin de tous les grands changements qu'a connus la technologie : le premier ordinateur personnel de masse, le Macintosh 512K, l'évolution des connexions Internet, de l'accès par ligne commutée au haut débit, et des réseaux mobiles, de CDMA à GSM, UMTS et LTE, les premiers réseaux sociaux au début des années 2000, avec Hi5, MySpace, LinkedIn et Facebook, l'avènement des smartphones et, plus récemment, la révolution de l'internet des objets (IoT), de l'intelligence artificielle, de la réalité augmentée et du big data, pour n'en citer que quelques-uns.
Ma philosophie de travail a été d'apprendre quelque chose de nouveau chaque jour, d'investir dans des idées qui comptent, de les développer et de les tester, selon les principes et les valeurs du marketing agile. Excellent collaborateur, je m'épanouis au sein d'une équipe. Comme le dit le proverbe, "deux têtes valent mieux qu'une". Parce que je crois que ce que nous apprenons doit être partagé, je n'hésite pas à enseigner aux autres ce que je sais ou à apprendre des autres, en donnant un retour d'information ou en suggérant des améliorations si nécessaire. Mes collègues me considèrent comme un travailleur loyal et dévoué, capable de résoudre rapidement les problèmes, doté d'une attitude enthousiaste et engagée et d'une personnalité axée sur le client. J'essaie de concevoir des contenus et des stratégies numériques qui soient aussi durables, responsables et éthiques que possible, à tous points de vue.
A short glimpse into my professional life as Marketer
Early in 2007, I started creating and delivering highly effective multi-channel Marketing campaigns as a revenue/profit driver at Telefonica, a multinational telecommunications company operating in Europe and the Americas, considered one of the largest telephone operators and mobile network providers in the world (Learn more about Telefonica). I have supported the growth and expansion of company products and services, driving customer acquisition, sales and revenue, and increase loyalty and retention, accumulating so far more than six years of proven experience in positioning and launching differentiated products, including market research, competitive analysis, business case and sales forecasts, product segmentation, marketing plan, retention strategies, marketing and sales tools development, and budget management. In 2010, I won two (2) ANDA Awards for a positioning campaign of Business Telephony and a marketing campaign about the FIFA World Cup in South Africa. The ANDA is the most prestigious award given by the National Association of advertisers of Venezuela. My career at Telefonica allowed me to accumulate 15 years of experience in the telecommunication industry.
I love learning new things and making a difference in the bigger picture, including moving the needle on targeted KPIs. 21st-century marketing starts and ends with digital strategy. That's why over the past ten years, I've been immersed in the world of digital marketing, specifically in A/B testing, lead generation, conversion, retargeting and visitors re-engagement strategies, SMM and SEM, email marketing, reporting and web analytics. A digital strategy is never the same work twice; every project is unique. New and challenging situations present themselves every day, and they force me to adapt my thinking and approach issues in unique ways and from a unique perspective. I'm always looking to utilize the top marketing tools and expanding my Marketing Technology knowledge base. I like to think out of the box, exploring creative avenues to maximizing resources and generating cost savings.
Making successful Marketing decisions required measurement and data analysis. As a proven data-driven growth hacker, I have strong analytical and research skills, the ability to analyze data and to transpose it into SMART objectives and successful marketing and business development strategies, deploying analytics measurement plans, collecting key performance indicators and other metrics, designing, building and maintaining analytics dashboards, framing deep-dive analyses, making recommendations, delivering rich and data-driven insights from multiple data sources, and monitoring the entire customer journey looking for opportunities to optimize scalability, solve day to day business problems and drive decision making, strategies, and tactics. I leverage consumer insights to identify trends while developing internal systems built on strong analytics, cross-functional collaboration, and constant innovation mindset.
A creative mindset with solid expertise in Project Management
During my career, I have managed multifaceted end-to-end projects, delivering them on time -and within budget-, establishing multiple internal cross-departmental relationships and substantial interaction with multiple stakeholders, inter-operator relationships, and external relationships, including outside consultants, third-party vendors and providers, marketing agencies in North, Central and South America, Europe and Asia. Additionally, as part of my responsibilities as a product owner, I have played the role of a successful business analyst, identifying and evaluating business needs, determining, recommending and developing solutions for improving the overall business, playing a central role in aligning these needs with the capabilities delivered by IT and Engineering, serving as SME (subject matter expert) and go-to person.
I have developed and optimized web applications and websites, incorporating SEO best practices, GUI (Graphical User Interfaz) features and other techniques, focused on UX, to maximize online presence, lead generation, conversions and sales, build creative graphic pieces, automate and optimize processes. In 2010, I won the BellSouth Latin America President's Club Award, for developing the "T-Report Web", including a trip to Cancun-Mexico to meet with the President of BellSouth LATAM and other winners from Latin America. This web application was a call center management Web application developed in ASP, JavaScript, VBScript and database in MS SQL Server.
Recently, I worked as Marketing Communications Project Manager at Pratt & Whitney, a business unit of Raytheon Technologies Corporation (RTX), leading and managing a variety of projects and campaigns across multiple marketing and communications initiatives for strategic markets (Brazil, India, China, etc.), security and defense programs, and helicopter products and services, delivered correctly, efficiently, on time and budget, together with a cross-functional team. It was an amazing challenge I took to acquire new skills and become a more integrated and versatile marketer, mostly in corporate and internal communications, branding, messaging, content execution, advertising and media relations. Canada ranks third globally in terms of civil-aircraft production —a remarkable achievement given the country’s relatively small population. I wanted to be part of that dynamic and complex industry, the aerospace industry, showing my confidence and flexibility in exploring new industries.
Currently, I am working in the automotive industry, using relevant data and marketing technology tools, and reimagining the entire buyer’s journey in the digital world. As Senior Analyst, Marketing Performance & Strategy, and as part of the Financial Planning and Analysis FP&A team, I am helping Uni-Select to grow the business creatively, getting ready for the impending impact on the automotive industry. I collect and interpret data to get a better sense of who’s in the market for a vehicle service and how to deliver a smooth buying experience to them, personalizing messaging, improving ad performance, generating demand and leads, and increasing sales. Digital is the "big battleground now", and everyone is "fighting" for that digital customer.
Educated in Computer Science and Marketing
Industries are always changing. The acquisition or improvement of work-related skills is essential to me in order to stay current with the latest developments, the best business techniques and the new technologies available for my fields.
■ AVS in Starting a Business
■ Certificate in Marketing and Business
■ DCS in Computer Science, I.U. Nuevas Profesiones
Other courses and programs taken:
■ 9 Ways of Leadership and Teamwork
■ ABCs of Mailing and Shipping Services (Canada Post Corp.)
■ Adobe PhotoShop (International Certification)
■ Agile Introduction
■ Agile Scrum Master training
■ Business Objects End-User
■ Digital TV and High Definition TV (HDTV)
■ Effective Managers (Training and Coaching) NEW
■ Gartner Communications Black Belt Pro NEW
■ Harvard Negotiation Model
■ IAB Canada Integrated Digital Marketing Course
■ IVADO/MILA Deep Learning Winter School
■ Leadership and Emotional Intelligence
■ Leading SAFe - Applying a Lean-Agile mindset with SAFe (Scaled Agile)
■ Leading for Creativity and Innovation
■ MS-2071 Query Ms. SQL Server 2000 with Transact-SQL
■ MS-2310B Developing Ms. ASP.Net Web Apps using Visual Studio
■ MS-2373B Programming with Ms. Visual Basic .Net
■ MS-2730A Building Ms. Content Management Server 2002 Solutions
■ NLP Practitioner
■ Popular Marketing and Social Responsibility
■ Power BI Desktop Masterclass - Data Analysis for Everyone
■ Project Planning and Control
■ Services Management
■ Six Sigma Green Belt Certification
■ Strategic Planning of Systems and Information Technology
■ AVS in Starting a Business
■ Certificate in Marketing and Business
■ DCS in Computer Science, I.U. Nuevas Profesiones
Other courses and programs taken:
■ 9 Ways of Leadership and Teamwork
■ ABCs of Mailing and Shipping Services (Canada Post Corp.)
■ Adobe PhotoShop (International Certification)
■ Agile Introduction
■ Agile Scrum Master training
■ Business Objects End-User
■ Digital TV and High Definition TV (HDTV)
■ Effective Managers (Training and Coaching) NEW
■ Gartner Communications Black Belt Pro NEW
■ Harvard Negotiation Model
■ IAB Canada Integrated Digital Marketing Course
■ IVADO/MILA Deep Learning Winter School
■ Leadership and Emotional Intelligence
■ Leading SAFe - Applying a Lean-Agile mindset with SAFe (Scaled Agile)
■ Leading for Creativity and Innovation
■ MS-2071 Query Ms. SQL Server 2000 with Transact-SQL
■ MS-2310B Developing Ms. ASP.Net Web Apps using Visual Studio
■ MS-2373B Programming with Ms. Visual Basic .Net
■ MS-2730A Building Ms. Content Management Server 2002 Solutions
■ NLP Practitioner
■ Popular Marketing and Social Responsibility
■ Power BI Desktop Masterclass - Data Analysis for Everyone
■ Project Planning and Control
■ Services Management
■ Six Sigma Green Belt Certification
■ Strategic Planning of Systems and Information Technology
My hobbies: Discover new cultures and delight new tastes
Life's not all about work, is it? In my downtime, you'll find me sharing with friends, thinking up new recipes and learning something new, or planning my next trip.
I enjoy cooking because it keeps me happy in my life, and it is a relaxing hobby with a reward at the end. I love to cook homemade meals for my relatives and friends. I am not a professional chef, but I like to think that I know my way around the kitchen.
Travel is an excellent way to see new places and explore new cultures. I enjoy the experience of trying out, getting to know different ways of life and understanding the world a little better. I am very fortunate to have travelled and to have developed a more comprehensive view of the world.
I enjoy cooking because it keeps me happy in my life, and it is a relaxing hobby with a reward at the end. I love to cook homemade meals for my relatives and friends. I am not a professional chef, but I like to think that I know my way around the kitchen.
Travel is an excellent way to see new places and explore new cultures. I enjoy the experience of trying out, getting to know different ways of life and understanding the world a little better. I am very fortunate to have travelled and to have developed a more comprehensive view of the world.
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